Facebook is the number one social media website that lets friends connect freely and share information online. In addition, this platform allows space to enable businesses increase their reach and drive more sales. This is what is called Facebook Marketing and it is rapidly growing in number of marketers who advertise their products and services on the platform.
Big corporations and small businesses are using this powerful marketing tool to develop their brand identity, keep customers informed and increase their reach. It also helps them increase clicks to their websites as well as sales and revenues.
However, succeeding in marketing through Facebook is not a walk in the park. It requires certain techniques to enhance the effectiveness of your marketing plan.
Below are the ten best tips to boost your success in Facebook Marketing.
1) Have a well-defined goal and plan
Having clear objectives for using Facebook in your marketing activities and a strategy designed to attain the set goals is crucial to every Facebook marketer. The goals could be to upsurge the sales made through Facebook by a certain percentage within the following defined time (e.g. 4 months).To achieve such a goal, you can plan the activities to be; post creation every morning, use daily images, and encourage users to share their photos and comments. Make sure the activities are aimed to achieving the set goals. Goals also help in evaluating the level of success attained in a specific period.
2) Build a humanoid voice for your brand
Facebook users are humans and like talking to other humans rather than impersonal communication. If you can’t manage your Facebook page, find a person who will help you write in a real and likeable tone suitable for your business. Let them express different things in their own words rather than using the business’s official lines so they can sound really personal.3) Inspire users to comment and respond fast
Always encourage users to give their opinions regarding your posts or post comments regarding your company. In case they post a comment, be ready to reply quickly before 24 hours are over. If you don’t respond, you will weaken your users’ willingness to engage with you and your posts, and soon they will leave you.4) Ensure you post frequently
Social media platforms differ from other types of media such as television, magazines, web pages, etc. in that they are designed for regular updates. In fact, Facebook users check their pages more than twenty five times a week. Therefore, you need to keep posting new material every now and then, at least once a day. But when you have interesting content, post it and try to examine how frequently your followers wants to get your information.5) Use images and audiovisual materials
Videos and photos are the major component of the appealing Facebook. It is recommended to use them often to ensure your friends and followers are always entertained and engaged. People use Facebook for fun and therefore, you should use interactive materials such as contests, games, offers, surveys, among others to keep your followers amused. You can also give giveaways and discounts to entice more follows on your page.
6) Cultivate for your relationships
Building a good strong relationship with other users may not be easy and takes time. So, be patient and keep engaging frankly in conversations, offer helpful content, and come up with rewards for your honest customers to enhance good relations.7) Never use the hard-sell tactic for Facebook marketing
Many people see Facebook as an amusing social space that allows friends to share and view information, status, photos, videos, etc. It is recommended to engage in conversations with your community instead of acting like an outsider who sells by force.If you use the hard-sell techniques such as posting frequently on a specific service or product, using advertising slogans, providing products’ lists, among others, without any interrelated conversation, you are most likely to get huge numbers of unfollows who may even share negative comments and reviews regarding your business. So, make sure you don’t use Facebook for the hard sell.
8) Advertise your posts on Facebook
Facebook allows page owners to have their specific posts reach a given number of users and increase the impression on the particular post at a flat cost. It is not necessarily that users will see your posts on their news feed for the health of your fans.A fan might be looking at their news feed at the time you are posting, but there is no guarantee that they will see it, since other posts could swamp their news feed. This is why it is recommended to use paid ads by Facebook.
When you pay for your post on Facebook, you are at least sure that it will reach some targeted audience and probably, they will complete the action you are calling them to perform. This could include liking your page, reading a certain story, visiting your website, buying a certain product, among others.
Once a campaign is over, you will have gotten more likes to your page, more traffic to your site, more post reach, and more sales which would result into more revenue.
You can choose to use the normal Facebook ads, Sponsored Posts, or Promoted ads to advertise your posts on Facebook. All these plans are reasonably priced but the cost, CPCs and CTRs may differ from one plan to another.
9) Advertise your Facebook page
It is wise to promote your Facebook page via your business. This will help to combine social media marketing with other traditional marketing tactics.Put your Facebook address on your business card, letterhead, store, advertisements, email signatures, and website. This will help attract more people to your Facebook page and give you a wider social reach.
10) Make good use of Facebook Insights
Facebook provides information about your page likers and their demographics through the so-called “Facebook Insights”. Knowing your audience’s characteristics (including age, gender, location, interests, etc.) can help you design your offers and posts to meet their specific interests and needs. And once you do this, there are high chances of conversions and sales.In conclusion, Facebook is a great channel used by numerous businesses to market their services and goods. In fact, many companies have earned huge incomes by using Facebook marketing to generate more sales.
With the above ten tips, you too can use Facebook to market your items and services, attract sales and earn more income from your business.
You can also build your Facebook community to reach more people. All these will help you keep your customers informed, develop your brand identity, increase your reach, and raise your revenues.
By the way, I invite you to like my Facebook page here.
