The domain name you choose will be your identity on the net. Therefore, it’s crucial to select one that suits your business, be easy to locate and promote. Below are the best tips for selecting the faultless domain name for your website.
This other post has in-depth tips and tricks to help you to Claim your domain name and make a statement online.
While selecting your domain name, make sure it’s easy to type. Consider using real words rather than slangs to make it even easier for anyone to land on your site through a simple search.
2. Make it short.
Don’t use complex or long words on your domain name. These are normally mistyped or misspelled by online users. Make sure you keep it short and simple.
3. Include keywords.
Make an effort to use keywords that describe your business and the services that you offer. For instance, if you’re a lens replacement business, you may want to register LensRepair.com or LensRepalcement.com.
In short, include the keywords that people type in search engines when searching for your services or products. This helps to improve the rank of your site on search engines and increase traffic while making sense to your customers.
4. Target your operational area.
In case your business is local, you may want to consider your state or city in your domain name. this will make it easy for your local customers to find and remember.
An example here might be VegasLensRepair.com. Remember, you can also choose a geographic domain extension that’s suitable for your business such as .boston, .vegas, etc.
5. Avoid hyphens and numbers.
These two are often misunderstood. In most cases, those who hear your website domain name don’t know whether you’re using a numeral or spelled number, and they may forget or misplace the dash.
If you ultimately need these characters in your domain, it’s wise to register the variations to be safe.
6. Be memorable.
Currently, there are millions of registered domain names. Therefore, it’s very crucial to come up with a name that’s catchy and memorable. Make sure you share it with your friends to ensure its making sense and is appealing to others.
Here is a quick solution: Do you have a domain idea? Register your domain name today and create a website before someone else takes it.
7. Do your research.
Do thorough research to ensure that your selected name is not copyrighted, trademarked or being used by another firm. This could result in a huge legal mess that could end up costing you a fortune and the domain itself.
Check your preferred domain name in sites like Bluehost, WordPress, GoDaddy, etc. to know its value so that you can name your business purposively.
Need help finding your domain name? Check its availability here.
8. Use a suitable domain name extension.
These are suffixes like .com, .net, etc. that are positioned at the end of web addresses. They may be appropriate for specific uses. Therefore, you need to ensure that your choice is fit for your business.
Always go for the .com since it’s the most popular and very easy to remember. It might not be easy to find a short and memorable .com domain name given that it has been around for quite a long time.
If you use generic top-level domains such as .guru, .nyc, .photography, etc. you increase your chances of getting a short and very relevant name. Let me show you some other top extensions in relation to their often use:
- .co – Used for company, community, and commerce.
- .info – Used for informational sites.
- .net – Best for technical and internet infrastructure sites.
- .org – Non-commercial and nonprofits organizations.
- .biz – Business or other commercial use, e.g. e-commerce websites.
- .me – Personal sites, blogs, or resumes.
Pro tip: You don’t have to create a website for each domain name. You can easily forward any extra domains to your primary site.
9. Safeguard and build your brand.
Ensure you buy variously related domain extensions and the misspelled versions of your domain name. This will help to protect your brand and prevent competitors from registering the other versions. It also helps to direct your customers to your website no matter whether they spelled it well.
10. Act now!
In most cases, domain names sell very quickly. Fortunately, you can get your favorite domain name that’s also inexpensive if you register it as soon as possible.
In case you have any troubles finding your domain name, visit registrars like Bluehost, WordPress or GoDaddy to get suggestions on alternate domain names. This will help you select the perfect domain name for your website or business.
